I'm not aware of any other party describing itself as non-racist right there, up front. It is, as a Facebook friend remarked, rather like a motel advertising clean rooms as a selling point. Or, as another FB pal commented, using: '"No Confirmed Cases Of Botulism for (insert number) Days!!!" to promote a restaurant.
Sadly for Farage and the bar-room bores, the dirty rooms and the botulism are already public knowledge. To argue, as Farage does, that he 'can't keep out BNP or EDL activists' begs a rather obvious question - why would racists want to stand as UKIP candidates in the first place? After all, it's a self-defined non-racist party. Gosh, what a mystery.
Then there's our wonderful free press. The Greens might have more actual support and even an MP, and have obviously got staying power, organisation, grown-up policies etc. But who cares about that stuff? Because when you offer our right-wing hacks outright bigotry they act like a weak-willed fat bloke at a free cake buffet. They know they shouldn't, they feel guilt and more than a little self-loathing, they desperately try to summon the will-power to resist. But... Green salad? No thanks.